Homegrown brand Castlery to unveil new flagship store at Liat Towers
Given that joining the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has observed a six-fold improve in earnings, introducing shops in up to 50 metropolitan areas in the US and also increasing ventures in Australia.
Homemade furniture pieces company Castlery plans to launch a brand-new flagship shop at Liat Towers in the third quarter. Amounting to 24,000 sq ft across two levels, it is going to be the company’s largest display room to date as well as will certainly include a boosted store experience that enhances Castlery’s online-to-offline buying experience. Situated in the heart of Orchard Road, Liat Towers is likewise residence to global companies like Hermes, a French luxury fashion home and also Swiss high-end watch maker Audemars Piguet.
“Castlery has actually established a clear strategy to reach this desire while preserving a strong Singapore base,” shares Jeffrey Siow, handling director and also CEO of EnterpriseSG. At the moment, global orders represent over 80% of Castlery’s total income.
“The government will certainly recognize as well as partner extra firms like Castlery to create the future generation of Singapore Global Enterprises as the next engine of growth for our economic situation,” includes Siow. As part of its international buildup approach, the label additionally prepares to hire 100 more personnel over the coming year to fill up supply chain, marketing and graphic selling jobs.
“Being the first local furniture brand name to start in Liat Towers is a significant and also purposeful milestone for us. It is a physical manifestation of our progress passions as well as reflects our unwavering commitment to staying true to our beginnings, “claims Castlery founder Declan Ee.
What had started as a four-man team in Ubi in 2013 has grown as an electronic brand and a disruptor in the typical furniture pieces business industry. Castlery’s collection of furnishings presently participates 300,000 homes internationally.